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H&M Group

Company Context​

H&M Group is a Swedish multinational fashion retailer headquartered in Stockholm, Sweden. Operating across more than 75 markets under brands including H&M, COS, Monki, and & Other Stories, it is one of the world's largest apparel companies. H&M Group has SBTi-verified targets to reduce Scope 1, 2, and 3 emissions by 56% by 2030, and has committed to net-zero across its full value chain by 2040.

Climate Strategy and Role of CDR​

H&M Group's primary focus is deep emissions reduction across its value chain, backed by a dedicated annual decarbonisation budget. CDR is explicitly positioned as a complement to reductions — intended for residual emissions that cannot be eliminated — and the company applies a strict accounting rule: CDR credits are only counted once removal is verified, and are never claimed against emission reduction targets. H&M joined the Frontier advance market commitment in 2023, using the pooled buyer model to access a diversified portfolio of CDR suppliers and technologies.

What they have bought​

Through Frontier and direct agreements, H&M Group has built a CDR portfolio spanning direct air capture, biomass carbon removal and storage, and ocean alkalinity enhancement. Its first purchase was a direct agreement with Climeworks for direct air capture and geological storage. H&M has since signed multiple offtake agreements through Frontier across a range of suppliers and methods. H&M Group's individual purchases are tracked and publicly available on the CDR.fyi Leaderboard (see company page on CDR.fyi).

What we can learn from their approach​

  • Strict accounting boundaries: H&M explicitly separates CDR from emission reduction targets — credits are only logged after verified delivery and never counted against Scope 1, 2, or 3 reduction commitments, setting a credible and conservative standard
  • Collective purchasing via Frontier: By joining Frontier's advance market commitment, H&M accesses a diversified CDR portfolio through a pooled buyer model — reducing transaction costs and providing demand signals to multiple early-stage suppliers simultaneously
  • Technology diversification: H&M's portfolio spans direct air capture, biomass-based removal, and ocean-based pathways, reflecting a deliberate approach to supporting a range of CDR technologies rather than concentrating on one

Profile published on 20 April 2026, based on publicly available information.